With a history of involvement in sports and having negotiated NFL contracts with the Cleveland Browns, the New England Patriots, the San Diego Chargers, the Seattle Seahawks and the Washington Redskins; and an NBA contract, we are uniquely qualified to understand the travails of an athlete.
Today, the athlete’s image is more important than ever. Interfacing with fans is paramount to an athlete’s success. Today, an athlete is a “brand.” But what is a brand?
According to Forbes Magazine, “. . . [a] “brand” is what your prospect thinks of when he or she hears your brand name. It’s everything the public thinks it knows about your name brand offering—both factual (e.g. It comes in a robin’s-egg-blue box), and emotional (e.g. It’s romantic).
So, given this definition, the athlete must cultivate and protect his/her brand.
Through our digital partner, Web Net 1, we help you develop, grow, protect and monetize your brand through a well-designed, well-conceived branding strategy to propel you to the top – fan-wise, sports-wise and financially, using both traditional and digital up-to-date brand marketing tools.
How? What? Television, Radio and Magazine interviews, coupled with community appearances, endorsements, sponsorships with other brands and Facebook, Twitter, You Tube, Pinterest and Instagram all combined into a cohesive, strategic brand marketing plan.